Naem Azam
Naem Azam
Web Developer Software Developer Linux Admin UX & UI Design
Naem Azam


How to Do On-Page SEO

How to Do On-Page SEO

If anyone here is already targeting the following keyword, or I mention any of their sites then I apologize in advance, but I need to pick something for an example.

Step 1 - Choose A Keyword

The first step is to choose a keyword.

This is just a base keyword. You are not creating pages to target keywords. You are creating pages to target topics. Most know this, but what you probably aren't aware of is that, when you target a page for a keyword, you automatically optimize it for the topic. This means we shouldn't be too concerned with "topics" vs keywords. Just be aware you are targeting a topic, and not just a single keyword.

In some cases there isn't a main keyword to target and the topic will contain several searches around 100-200 volume per month compared with your main keyword having say 400 search vol, then a bunch of 20-50 search vol. In those cases you'll pick a few keywords to try to optimize. It's harder in those cases, but if you guys want a guide on that I can write one later.

For this example we're going to choose "best laptop for nursing students"


Step 1.1 - Identify the topic

The topic here is laptops/notebooks for nursing students. Obviously. But we're thinking now in terms of the

English phrase and not just the single keyword. If the keyword was "duplicate content" then your topic could be a number of things.

Looking at page 1 for that keyword, there are a range of topics from avoiding creating duplicate content, to how to fix a duplicate content penalty.

So as you can see this is an important step. Identifying your topic.


Step 1.2 - Identify the user intent

Next you identify the user intent. This just helps you write a better article. For this keyword it's really obvious, but for the above "duplicate content", it's not.

You should always look at what ranks on page 1 for that keyword to find out what the user intent is unless it's very obvious.

You need to match what Google thinks the user intent is, with what you decide it is. For our example, the user intent is to find a good laptop that's best suited for nursing students.

They want to find something that's unique for them, and not just any old laptop. They are probably wanting to know, are there laptops that are particularly useful for nursing students compared with the rest.


Step 2 - Check Competition/Volume

Use for this.

You check the base search vol for the keyword, but more importantly you want to see the traffic/keywords from pages that are on page 1 for the main keyword. Sometimes you have a low volume keyword(50-100), but it has a lot of longtails in the group, so if you target the group you'll get quite a bit of traffic.

This is how you do it.

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